Disney CEO Says AI Has Major Potential And Could Be “Highly Disruptive”

Disney CEO Says AI Has Major Potential And Could Be “Highly Disruptive”

Disney CEO Bob Iger has joined the chorus of media and technology executives to comment on the potential of artificial intelligence to disrupt the market. As part of Disney’s latest earnings briefing, Iger said advances to AI represent “some pretty interesting opportunities” for the company that could yield “substantial benefits” down the road. But there are concerns, too.

Iger said Disney is already using AI systems to create “some efficiencies” to help serve customers better, though he did not get into specifics. “Getting closer to the customer is something that is a real goal of ours, and we think that AI will provide some great opportunities to do that,” he said.

At the same time, Iger admitted that AI will probably be a “highly disruptive” force, and one that could become “extremely difficult” to manage. Iger said there are real concerns about AI and its impact on “IP management.”

“I can tell you that our legal team is working overtime already to try to come to grips with what could be some of the challenges here. And we’re certainly not the only ones. I think this is across not only our industry but industries. So, I’d have to say, overall, I’m bullish about the prospects because I think they’ll create efficiencies and ways for us to basically provide better services to customers,” Iger said.

Iger did not comment on how advances to AI could impact jobs at Disney. Many believe that AI could replace or impact a number of positions.

Andrew Wilson, the CEO of Electronic Arts, recently commented on how he believes the AI will be the next “revolution,” not unlike the agricultural and industrial revolutions years ago. In those cases, jobs were displaced initially before growing again later, and Wilson believes the same could happen with an AI revolution, should it come to pass.

In other AI news, Microsoft partnered up with ChatGPT and reportedly invested $10 billion into the AI company. In Hollywood, writers are striking, in part, over concerns about AI.

Also during the earnings call, Iger commented on Disney’s ongoing legal battle against Florida government Ron DeSantis.

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