As some streamers have pointed out, server costs feel like a flimsy excuse when both AWS and Twitch are owned by Amazon, one of the highest earning companies in the world. And it feels especially bittersweet that Twitch is moving in the opposite direction of what thousands of revenue earners had asked for.
One Apex Legends streamer made a parody video about why creators were pissed about Twitch even before they tried to increase revenue by taking a slice from their subscriptions.
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“Here at Twitch, we believe in manipulating our creators into thinking Twitch is the only place where you can be successful,” said Aaron, known as Big E. “We do this by giving everyone a false sense of hope: an easy path to affiliation…This is of course to hook you in, so you can spend four years of your life grinding for Twitch Partner.” He pointed out that the partner program didn’t provide additional benefits, and that the company relied on streamers becoming big on a different platform before bringing their audience to Twitch. “Feel like you’re being screwed here? That’s okay. Because you are.”
Even the former head of gaming at YouTube wanted to weigh in. “Regardless of size, the creator should be getting a disproportionate amount—this shouldn’t even be up for debate,” said Ryan Wyatt on Twitter. “The real focus should be increasing viewership across the platform to scale ad dollars.” Ouch. It’s definitely a little embarrassing to be getting hot business tips from someone who used to work for your main competitor!
Streamers are trying to send a message to Twitch that their revenue changes are not okay. Shannon Plante tweeted that her fellow streamers should boycott Twitchcon, and to consider a walkout like Pokimane did.
“Streamers should organize,” she said.
This article was originally published here post