Another day, another new streaming deal for Microsoft and Xbox PC games–including Activision Blizzard if the acquisition goes through. This time Xbox has agreed to a 10-year partnership with Ubitus K.K., which owns the cloud service GameNow and has worked on cloud versions of Nintendo Switch titles.
Head of Xbox Phil Spencer announced the agreement on Twitter, saying, “Our commitment is to give more players, more choice.” The pact also comes on the heels of Microsoft signing a 10-year deal with Boosteroid, a Ukrainian cloud gaming provider.
Microsoft and Ubitus @ubituskk, a leading cloud gaming provider, have signed a 10-year partnership to stream Xbox PC Games as well as Activision Blizzard titles after the acquisition closes. Our commitment is to give more players, more choice.
— Phil Spencer (@XboxP3) March 15, 2023
On top of GameNow, Ubitus has experience with two notable games on Switch. The company worked on the cloud versions of Control: Ultimate Edition and The Forgotten City. Ubitus stated on Twitter: “We’re honored to establish a 10-year partnership with Microsoft for players to stream Xbox PC games and Activision Blizzard titles pending the acquisition. This collaboration enhances our library with high-profile game IPs, it also expands our library size to over 1,000 titles.”
Microsoft continues wheeling and dealing to ensure its nearly $70 billion Activision Blizzard deal closes. The makers of Xbox have faced headwinds from governmental agencies in Europe and the US, as well as Sony.
In February, Microsoft revealed a 10-year deal with Nintendo to bring Call of Duty to its platforms, possibly including Switch. Xbox also agreed to a similar arrangement with Nvidia for GeForce Now.
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